From a Local Practice to a Global Brand

“I wanted to reach more people, but I felt stuck. My brand didn’t reflect my vision, and I wasn’t sure how to scale without burning out.” Sound familiar? That was Courtney’s reality before we stepped in.

Courtney, the founder of Haven Wellness PLLC (formerly Embracing Abundance PLLC), had a powerful mission: to make holistic wellness accessible on a larger scale. But her brand wasn’t built to support that vision.

She needed:
- A brand that positioned her as a leader in holistic wellness
- Messaging that clearly communicated her mission
- A way to scale her services (without adding more hours to her workload)
- A global presence that would allow her to work from anywhere, including her new home in Panama

That’s where our Brand Revival Framework™ came in.

The first challenge was heer brand identity. "Embracing Abundance PLLC" didn’t reflect the bold, transformational vision she had.

So, we rebranded to Haven Wellness PLLC, a name that embodies safety, healing, and transformation. Then we refined her messaging to position Haven Wellness as more than just a therapy practice, it became a hub for intensives, workshops, retreats, and thought leadership. To complete phase one we developed a strong brand narrative that clearly communicated her expertise and unique approach.

Courtney knew that 1:1 sessions weren’t scalable. She wanted to work less while making a bigger impact.So we expanded her offerings to include:

• VIP Intensives for deep-dive transformations

• Wellness retreats and workshops

• Speaking engagements to share her expertise globally

We then focused on positioning her as an industry authority so she could confidently charge premium rates while still offering pro bono services to those in need.

With her relocation to Panama, Courtney needed a strong digital footprint to attract clients from anywhere in the world.

We developed a content strategy to grow her brand online, using storytelling and thought leadership. We built a thriving community, growing her social media following by 1,000+ engaged followers in the first 30 days after relaunch. And we optimized her website and messaging to convert visitors into clients effortlessly.

The results speak for themselves, Courtney now has:

- A brand that finally reflects her vision. Haven Wellness is now a recognized leader in holistic wellness.
- More revenue, less burnout with premium offers, and diversified income streams.
- A thriving online audience from 1,000+ new engaged followers in just one month.
- Global speaking opportunities, including a paid speaking engagement at the 2023 Global Exchange Conference at Walt Disney World Resort.
- International recognition, clients and partnerships now extend beyond borders.

If your business is ready for a clear message, a powerful brand, and a strategy for sustainable growth, the Pulse Check™ is your first step. Let’s uncover exactly what’s working, what’s broken, and how to position your brand for next-level success.

Ready for clarity? Schedule a Pulse Check Call