We Fix What Other Branding Agencies Miss

Most branding problems start beneath the surface, and no new logo can fix them. At Vel Vinco, we diagnose what’s broken, deliver a clear plan to fix it, and provide ongoing support to keep your brand strong as you grow.

The System for Fixing Broken Brands

Most agencies focus on the outside, we go deeper. Our Brand Revival Framework™ is a 3-step system that brings your brand back to life:

The Pulse Check

A 30-day diagnostic to identify the real fractures causing brand misalignment, messaging drift, and market confusion.

The Revival Plan

A detailed, 90-day action plan to realign your messaging, reposition your brand, and restore internal and external consistency.

THE LIFELINE

Ongoing brand advisory to ensure your message stays clear, your positioning remains relevant, and your team stays aligned.

We Work With Leaders Who Refuse to Settle for Surface-Level Solutions.

We specialize in working with brands at a crossroads, when misalignment is slowing growth, confusing customers, and costing opportunities. We’re the right agency if you’ve scaled quickly, but your brand hasn’t kept up, you’re a CMO dealing with internal chaos. or you run an established brand losing ground.

If you are looking for a company and a professional who will not only deliver exceptional results but also make the process enjoyable and stress-free, I highly recommend Vel Vinco Branding and Sierra McCown. Their dedication, expertise, and genuine care for their clients set them apart, and I am beyond grateful to have had the opportunity to work with them.
— Natasha C. Pearman-Pile

Meet the Expert in Diagnosing and Fixing Broken Brands.

At Vel Vinco, we’re not designers who dabble in strategy, we’re brand diagnosticians who specialize in fixing the problems no one else can see.

Our work is grounded in real-world business experience, not theory. We bring almost a decade of expertise in brand strategy, executive leadership, and growth advisory.

Sierra is available for podcasts, executive workshops, and keynote talks on:

Why Most Brands Lose Their Pulse (And How to Revive Them)

The Pulse Check Framework—Why Diagnosis Comes Before Design

Scaling Without Breaking Your Brand’s Identity